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Delivering Personalized Experiences in Times of Change
Providing an exceptional, relevant customer experience is no longer an option, it's a necessity. Businesses need critical insight to attract new customers, keep existing ones happy, and optimize business operations.
This eBook explains how to collect and learn from your customer data, and what Microsoft Dynamics 365 can do to make it possible. Read the eBook here.
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Personalized marketing is crucial because customers now expect highly relevant experiences at every interaction. With more options available, organizations must optimize customer experiences to attract new customers and retain existing ones. Research indicates that companies utilizing individually targeted offerings see revenue growth of 5 to 15 percent compared to those that do not. Additionally, over 90 percent of U.S. consumers find personalized marketing appealing, highlighting its importance in fostering customer relationships and trust.
What challenges do companies face in leveraging customer data?
Many organizations struggle to provide the personalized experiences customers expect due to data silos and the inability to process large volumes of data effectively. While data is often collected from various channels, it may not be readily accessible or actionable. Additionally, companies may lack the necessary infrastructure and expertise to synthesize this data in real-time, making it difficult to gain a comprehensive view of customer behavior and preferences.
How can Microsoft assist in enhancing customer experiences?
Microsoft offers a suite of tools designed to help organizations connect with customers more effectively. The Microsoft Customer Experience Platform integrates transactional, behavioral, and demographic data to provide a complete view of customers. Tools like Microsoft Dynamics 365 Marketing and Customer Insights enable businesses to deliver personalized content and gain real-time insights into customer behavior. This approach allows companies to move from reactive to proactive marketing, ultimately driving revenue and building stronger customer relationships.
Delivering Personalized Experiences in Times of Change
published by KDS Imp'ACT
KDS Imp'ACT est spécialisé dans l'audit, le conseil et la formation sur les systèmes d'information, avec une expertise marquée dans l'accompagnement de vos transformations digitales. Grâce à plus de 10 ans d'expérience sur les technologies Microsoft, nous aidons à déployer des solutions efficaces pour améliorer vos processus et gestion des risques. Notre vision est de transformer et repenser la manière dont vous utilisez la technologie pour répondre à vos besoins commerciaux.
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